However, the simple act of creating a Facebook Page for your company will not generate results. It is important for company pages to be appealing and engaging.
Affect Strategies has outlined 10 ways that companies can enhance their company’s Facebook page.
1. Populate your company page with a constant flow of industry news as well as news from the company.
2. Upload videos and photos of your company’s products, people and activities.
3. Create invites and post information for events that the company is organizing or participating in, such as webinars, conferences, tradeshows or speaking engagements.
4. Join network and industry groups related to your company’s business.
5. Refrain from engaging in games/applications that are not related to your company, as they will clutter your page and distract your audience.
6. Sync your Facebook updates with other social media, such as Twitter, LinkedIn or a company blog.
7. Consider conducting a contest or giveaway that only friends/fans can enter to win – encouraging them to invite friends or spread the word about your Facebook presence.
8. Use the Notes application as a blogging tool, which can be connected to an existing blog or updated independently.
9. Create a Discussion Board to engage your friends/fans in conversations about topics relate d to your company.
10. Develop Facebook Ads that are targeted specifically at your ideal customer/client profile. A small investment can boost interest in your Facebook presence and encourage participation.
Facebook Fast Facts
o There are more than 450 million active Facebookusers
o Facebook’s fastest growing demographic is those 35 years old and older
o 70% of Facebook users are outside of the U.S.
Source: Facebook
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